Investment philosophy

The investment decisions of our asset managers are based on fundamentals. This approach requires a comprehensive research process that includes, for example, visits to companies, meetings with fund managers and brokers, and the development of in-house valuation models.

Observing “fundamentals rather than emotions” means focusing on the basic characteristics of companies, rather than giving into the euphoria or panic that is often found in financial markets.

Although critical to Pure Capital’s risk management strategy, diversification does not come at the expense of conviction.

Pure Capital’s entrepreneurial approach is reflected in its investment policy and horizon. Pure Capital does not seek to profit from the latest investment trends, which are often “short-termist”, but aims for long-term growth. We don’t engage in short-term speculation, we invest.   

Asset management team members know each other well and work in constant contact and collaboration.

The flexibility and efficiency of our decision-making process is ensured by our team’s organisational structure and tactical adjustments to asset allocations.